https://www.christopherstanton.com/home daily 1.0 2025-10-25 https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/6ff641a7-3203-49f5-ac8e-2b1d53e4e488/5a830575abc3d121aba71243.png Home https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/be54e461-131a-41bc-8f42-0ba10a674781/Moleskine.png Home - This is a bit awkward, but there’s something I should probably tell you. https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/cef47927-204f-4d8f-ac2e-17a7917f8251/Credo+green.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/01641610-74bb-4e04-a1a9-99d8595c20b1/Pen.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/7425791f-6843-4a09-9a96-4bf5615ae367/Dog.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.christopherstanton.com/work daily 0.75 2025-10-25 https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/a0047af2-ce8b-4cfb-a0c0-7a66c71ae2e2/Logos.png Work https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1639a705-5ba5-4014-a13f-673326228691/Logos2.png Work https://www.christopherstanton.com/work/pharma-healthcare monthly 0.5 2022-03-19 https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/2708f6f0-feb4-410b-86ed-f9bd7df5b3a3/J%26J.png Work - Pharma & Healthcare I sincerely hope you are not seriously wounded, but in the off chance that you are, isn’t it nice to know the items in this ad exist? (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/9a18aa48-c393-4192-abe4-063873e3599e/evicel.png Work - Pharma & Healthcare Ask me about hemostatic efficacy. Go on, I dare you. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/0a3360e5-a468-46fe-a69d-70276667754d/Remicade.png Work - Pharma & Healthcare A brochure for physicians about Remicade, an infused drug used to treat a number of autoimmune disorders. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1bce812d-43e6-4881-81f1-3e92f85bf6a0/Right+Start+1.png Work - Pharma & Healthcare Right Start: An initiative geared toward talking to kids about clinical studies for adolescent schizophrenia. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/dc5c9ec6-7b9d-4718-81e3-777d8d418dd2/Right+Start+2.png Work - Pharma & Healthcare Right Start (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/0ad3aeba-7b4d-46c4-9eb0-64459829ba7f/Centocor+1.png Work - Pharma & Healthcare A brochure to help steer physician conversations about Centocor (now Janssen), makers of a biologic medication for rheumatoid arthritis. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/081ef1ba-603c-426d-b4d0-5cc93356bedd/Centocor+2.png Work - Pharma & Healthcare Centocor brochure (continued). https://www.christopherstanton.com/work/finance monthly 0.5 2022-03-19 https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1647650861412-9IWT2UW7DKW9IWP29PLI/CARE+Brochure.png Work - Finance C.A.R.E. provides banks, insurance companies, and corporations a way to support their employees and their communities through philanthropic initiatives. I helped establish their corporate identity, including logo and design system, and create all their launch materials—everything from this brochure to ads to their website. (Copy, Creative Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/c488d2e6-b03b-45cf-9ba3-7e8854ad2352/V+Brand+Consistency+1.png Work - Finance Brand Consistency Guide: just one part of Vanguard’s immersive, yearlong rebranding initiative for which I served as the content expert. As a team, we completely redesigned all of the company’s communications systems, nomenclature, brand colors, fonts, and more. (Copy, Content Strategy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/77ea636b-9965-4e63-9703-1187cfeca7cb/brand%2B4-5.jpg Work - Finance Vanguard Brand Consistency Guide (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/17254ef4-f0e8-44ac-8e2e-0d717dc4af2c/brand%2B6-7.jpg Work - Finance Vanguard Brand Consistency Guide (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/916f5c37-8738-4f1e-b556-5baf2229a248/chapter%2B28.jpg Work - Finance When she wasn’t happy with her agency’s work, Vanguard’s Director of Advertising turned to me to develop a print ad for national publications. (Concept, Copy, Creative Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/5e78f52e-fa3a-4380-a9fc-987a57051252/pres%2Bcapital.jpg Work - Finance Marketing brochure to retail investors. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/45acf45a-e781-43c7-8529-f841831ed9af/ITV+WSJ.png Work - Finance In the Vanguard (shareholder newsletter) article. The Wall Street Journal liked my analogy enough to quote it on the front page. Definitely better than being on there for insider trading. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/cb4d6c16-39d6-4622-8ede-571a03b0682d/Vanguard+Brochure.png Work - Finance During my tenure at Vanguard, I tried to make even the driest subjects as entertaining as decorum (and the SEC) would allow. I’ve found that important information, such as that contained in this brochure, is easier to digest when presented in an unexpected way. (Copy, Creative Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/f38aa5ea-387d-42a9-9172-b37972080f92/Lincoln+Brochure.png Work - Finance As Abraham Lincoln himself once said, “For the love of God, don’t stand up in a convertible while driving!” Unfortunately, this brochure for Lincoln Financial Group didn’t include that pearl of wisdom, but it did have a lot of other helpful information. (Copy) https://www.christopherstanton.com/work/consumer-products monthly 0.5 2022-03-30 https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1647648053835-O293G11LVJDTDWM90DR1/BUT015PH07-BFI-KeyVisual.png Work - Consumer Products My challenge: create a Halloween promotion that incorporated the brand's new campaign centered on the Butterfinger Investigators. My insight: the most Butterfinger thieves this time of year were parents, liberally helping themselves to their children’s stash. We encouraged parents to “Turn Yourself In” – sign an online “confession” for a chance to win $25,000. (Concept, Copy, Creative Strategy & Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1647710450422-TXE88VXANEXA3HSZPXCA/Hunger%2BBars.jpg Work - Consumer Products What better way to extend the Snickers “You’re not you when you’re hungry” campaign than to leverage the brand’s iconic packaging to give shoppers the opportunity to either self-identify or give a bar to a friend in need. (Concept, Copy, Creative Strategy & Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1647648330904-RWSTXYUPSZD7263G6OAH/CMN.png Work - Consumer Products Since 1983, Children’s Miracle Network Hospitals has helped fill funding gaps in the treatment of sick kids. We helped Crunch lead a program that resulted in a $350,000 donation to the organization. We had actual kids who were being treated by the network’s hospitals design our bars to amplify the program, in which a portion of every purchase contributed to the donation. (Copy, Creative Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/e523f083-e390-472d-a2a3-a659ee07ab8a/37761_PH50-VoteElements.jpg Work - Consumer Products The first M&M's brand-building equity promotion to earn over $50MM in sales; Silver Reggie Award Winner for National Promotion. (Concept, Copy, Creative Strategy & Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1647648222623-CS9TOKP52BMRJ6MOL3WY/Crunching+Kit.png Work - Consumer Products To help launch the new CRUNCHing campaign, my team created CRUNCHing Starter Kits, containing a bar, a bag of Buncha Crunch, and a #CRUNCHing sticker, to reinforce the tongue-in-cheek idea that your life will immediately improve once you start CRUNCHing. Consumers claimed the entire lot of free kits in mere seconds during each of four Instagram giveaways. (Copy, Creative Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/24e3e151-e787-4950-9a99-88af38f9e792/Combos.png Work - Consumer Products An ad positioning Combos as the ideal on-the-go snack. (Concept, Copy, Creative Strategy & Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/0d9ccf94-cb6d-4c84-9b66-305251271a2f/RCRA.png Work - Consumer Products This campaign positioned Mars brands as having superior ingredients in response to a competitor's recipe change. It raised brand awareness and prompted a huge gain in social media followers. (Concept, Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/129ceadb-ddfe-4dda-8a8a-89eb9cea8c95/AER003_PH01A.png Work - Consumer Products The team at AeroAggregates was already well-established via commercial usage of their ultra-lightweight foam glass aggregates. But they wanted to expand by introducing this innovative product to consumers. I helped create their entire identity, packaging, and website. (Copy, Creative Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/218175f0-f206-4ba6-968a-6e08c9f71ed2/Starburst+Ad.png Work - Consumer Products The jellybean wars are real. Naturally, Starburst wanted to capture its fair share at Easter. Thus this print ad. (Concept, Copy, Creative Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1648652424047-LOFOBGR649BXSETM3I4M/Christmas%2BBrochure.jpg Work - Consumer Products A sales brochure highlighting the Mars brands' dominance during the holiday season and showcasing new and returning offerings to entice major retailers. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/97258ca9-dc1c-4f03-b3aa-ad489ef6f986/dgstve+health+collage+%28master%29.png Work - Consumer Products In case you needed a little something after all that candy... (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/9138fc2c-a6a4-433b-ae29-915d7543decd/book%2Btin.png Work - Consumer Products At the holidays, stylish tins are a great stocking stuffer. We gave consumers a fun poem to read while scarfing their Milk Chocolate M&M’s. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/bc8081be-43c7-46bb-bb4e-092bd82a536e/Ms+Brown+Bags.png Work - Consumer Products Launching Ms. Brown, the first new M&M's Character in 13 years, was a big deal: the brand's non-product initiative of all time. My team created a national promotion that tied the news back to the product and brought it to life in-store with eye-catching packaging and displays. (Concept, Copy, Creative Strategy & Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/aa1b7ffa-13ad-400e-be6b-05475dfddf6e/combos%2Bpos.png Work - Consumer Products Adapting brand campaign elements (bottom left) to be relevant and effective in-store. (Copy, Creative Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/aa2c401d-0654-4403-99d6-eb623abbf9cc/Tylenol.png Work - Consumer Products For Tylenol's "Feel Better" campaign, my team created this calendar chock full of healthcare tips and purchase incentives all year long. We also provided versatile merchandising options to address channel-specific preferences. (Copy) https://www.christopherstanton.com/work/other-stuff monthly 0.5 2025-10-25 https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/06d06543-0c76-4b42-b749-1b6f7592554f/Channel+Site+1.png Work - Other Stuff As Channel's creative partner, I developed what we would sound like, how we would position ourselves, and pretty much anything and everything brand personality- and copy-related. Together with my business partner — an account services guru — I co-run the joint and oversee creative strategy for our growing roster of clients. (Agency Naming & Positioning, Copy, Creative Strategy & Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/de211c1b-af87-4616-abdd-c56a4ab09b42/Screen+Shot+2022-03-31+at+9.03.27+PM.png Work - Other Stuff Channel (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/459021bc-4bf5-4106-a0ef-81f3e980f919/Screen+Shot+2022-03-31+at+9.03.50+PM.png Work - Other Stuff Channel (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/72ce94c7-a543-41e1-a2f8-4a6b8e771c92/TJP+box1b.png Work - Other Stuff Sometimes a situation calls for thinking inside the box. At my previous agency, we were pitching packaging capabilities to a provider of OTC medications. We were the product, so I felt we should look the part. (Concept, Copy, Creative Strategy & Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/f6941ec4-2996-4672-b979-b560e6899a26/TJP+box2.png Work - Other Stuff TJP packaging (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/eb83c235-0039-4d2d-9968-e2a8ad3b9b5d/TJP+box5.jpg Work - Other Stuff TJP packaging (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/053ad12d-b227-4cd0-b02c-5812c9b55289/TJP+Site+1.png Work - Other Stuff At my previous agency, I led the charge to rebrand and update the company’s identity and website. I defined the agency’s positioning and pillars; convinced the owner to shorten the public-facing name from Thomas J. Paul, Inc. to TJP; mapped out and wrote the entire website; and helped implement a new corporate color scheme and design system. (Agency Positioning, Copy, Creative Strategy & Direction) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/392ac562-f3df-4447-9b54-1aa089bab025/TJP+Site+2.png Work - Other Stuff TJP site (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/ab7b3324-91eb-43fb-8926-f732ec2c4f50/TJP+Site+3.png Work - Other Stuff TJP site (continued). https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/eebad3df-0563-43ce-b61f-87757c1d194f/Axia.png Work - Other Stuff As part of this boutique marketing agency’s provider network, I helped the owner create her collateral, including this brochure. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/420fea8b-84e0-4dfd-9258-686a2ebe6552/HR+Impact.png Work - Other Stuff A lot of smaller companies find it more efficient to outsource their HR needs. That’s where this company steps in. A lot of companies like this one need marketing collateral . That’s where I stepped in. (Copy) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/1a1f3eb3-e3a9-4f31-bb1f-09dc5c1d6c3e/foreigner%2Breview.jpg Work - Other Stuff From "The Main Line Times." After writing several theater reviews, I had to stop because I didn’t like being in the position of having to say anything negative about other people’s creative pursuits. Happily, I liked this play very much. (Byline) https://images.squarespace-cdn.com/content/v1/6234d2168201ed74892d68de/94880cd7-3aaa-459e-b6cd-7263f5e60fe8/Funky+Butter2.png Work - Other Stuff Another "Main Line Times" piece: an interview an up-and-coming band. (Byline)