Finance
C.A.R.E. provides banks, insurance companies, and corporations a way to support their employees and their communities through philanthropic initiatives. I helped establish their corporate identity, including logo and design system, and create all their launch materials—everything from this brochure to ads to their website. (Copy, Creative Direction)
Brand Consistency Guide: just one part of Vanguard’s immersive, yearlong rebranding initiative for which I served as the content expert. As a team, we completely redesigned all of the company’s communications systems, nomenclature, brand colors, fonts, and more. (Copy, Content Strategy)
Vanguard Brand Consistency Guide (continued).
Vanguard Brand Consistency Guide (continued).
When she wasn’t happy with her agency’s work, Vanguard’s Director of Advertising turned to me to develop a print ad for national publications. (Concept, Copy, Creative Direction)
Marketing brochure to retail investors. (Copy)
In the Vanguard (shareholder newsletter) article. The Wall Street Journal liked my analogy enough to quote it on the front page. Definitely better than being on there for insider trading. (Copy)
During my tenure at Vanguard, I tried to make even the driest subjects as entertaining as decorum (and the SEC) would allow. I’ve found that important information, such as that contained in this brochure, is easier to digest when presented in an unexpected way. (Copy, Creative Direction)
As Abraham Lincoln himself once said, “For the love of God, don’t stand up in a convertible while driving!” Unfortunately, this brochure for Lincoln Financial Group didn’t include that pearl of wisdom, but it did have a lot of other helpful information. (Copy)